Herb + Honey: The Infused Library Collection
Packaging Design | Senior Thesis
Art Direction: Gigi McGee
Our senses of taste and smell can evoke visual and emotional sensations and experiences. When the perfect tea is paired with the perfect book, one can be transported through worlds and words of and literature. “Herb + Honey : The Infused Library Collection” is a tea box gift collection that carefully curates the aromas of tea with unique experiences within this fictitious tea company. In this collection, different teas are selected to epitomize the essence of varying book genres.
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
Romance is soft and light.The inclusion of florals and layering reflects those aspects in the imagery. Pastel colors of pink, blue, and yellow became the color palette to give a happier feeling. The use of typography became calligraphic to evoke a more handwritten feeling. However, romance is not easy, and can sometimes lead to heartbreak therefore being bittersweet. The selected teas are Hibiscus, Rose Oolong, and Chamomile Citrus. Visual appearance plays into this selection as well as Hibiscus, when steeped, creates a strong pink color.
Line graphics and illustrations are used to reflect the systematic and geometric ideas that relate to ideas in science. Inspiration was pulled from multiple different science fiction books that is subtly referenced in the design. The flavors and aromas are earthy, bittersweet, and medicinal. The selection of teas are Ginger Peach, Butterfly Pea Flower, and Balloon Flower. An interesting visual aspect of Butterfly Pea Flower tea is that it creates a strong blue color when steeped and when changed of its pH level, such as adding lemon juice for its acidity, the tea changes to a purple color.
The visual language for this genre consists of worn textures, simplicity, traditional elements, and delicate feelings. Classic Literature is sweet, nutty, and earthy. The feeling of worn pages and an old book study. Classic teas are chosen for this selection, them being English Breakfast, Earl Grey, and Apple Cinnamon.